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For Texas Health Resources’ Breeze Urgent Care, we designed the brand identity and clinic prototype for their new concierge-style clinics. Design centered on six zones differentiated by function: concierge, lounge, hospitality, corridor, patient suite, and care team. We created a patient experience that reduces stress with intuitive wayfinding, full transparency, and multiple seating options. The architecture, interior design, and experiential graphic elements welcome patients in with hospitality features such as a coffee bar, a variety of seating options, and clear pathways throughout so there is no confusion or stress about where to go.
Patient satisfaction scores at the first five Breeze locations nearly doubled from scores at existing, more traditionally designed urgent care locations. More locations will be rolling out across North Texas in 2021 and beyond.
