BCRA was commissioned by BiNW to complete a full re-brand of Business Interiors Northwest. BCRA organized focus groups that eventually resulted in the recommended name change to BiNW and encouraged a more vertical-market focused approach to doing business. BCRA completed the new logo, website design and suite of collateral for future marketing use.
Additionally, BCRA was asked to develop high-impact, environmental graphics for their Seattle headquarters that resonated with all aspects of their business, and most importantly, reflected the new brand in a personalized way. The main goal was to accurately infuse the brand into their space in a way that also represents their product lines. BiNW requested dramatic images and colors to define the space and act as background representation of the products featured as a working showroom. BCRA used metaphoric representations of nature to reflect the life cycle and longevity of their products and their relationships with clients. This was depicted through life-size graphics throughout their office space. To ensure band integrity, BCRA went through a process of coloration selection, consistent use of typography and tasteful incorporation of the BiNW logo.
BCRA designed the 250 acre South
Kitsap Regional Park, which became
a first to pursue a Sustainable Sites
Initiative designation.
